Introduction: Why Hotels (and Why Now)
Hotel collaborations are one of the most exciting milestones for lifestyle and family influencers. They give you beautiful content, memorable experiences with your kids, and an opportunity to grow your brand while enjoying moments together.
The good news? You don’t need a huge following — but you do need clarity, intention, and a polished online presence.
This guide gives you a simplified overview of what matters most so you can confidently start exploring hotel partnerships.
1) Set Your Foundation: Brand, Audience, Proof
Before approaching hotels, you need the basics in place:
Your Brand
- What is your style? (luxury, family adventure, coastal lifestyle, etc.)
- What themes do you consistently share?
Your Audience
Hotels are interested in:
- Who follows you
- What they care about
- Whether your content inspires people to book similar experiences
You don’t need thousands of followers — but you do need an audience that trusts you
Your Proof (Portfolio)
Curate 6–10 links that show your style and follow-through:
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<a2) Research: Research: Find Hotels That Work With Creators
Not all hotels do collaborations, so start with properties that already show signs of influencer partnerships. Look for:
- User-generated content on their Instagram
- Past campaigns featuring families or lifestyle creators
- PR agencies that represent hotels
Think about what you genuinely want — a stay that suits your family, your content style, and your audience’s interests.
3) Your Media Kit & Your Offer (Keep It Simple)
You don’t need a complicated, multi-page media kit.
A clean, one-page overview works well:
- Who you are
- What your content focuses on
- Audience demographics
- Sample imagery
- What you can create during a stay
Hotels appreciate a clear, simple offer. Tell them what you can deliver — not your entire life story.
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4)Pitching: Keep It Short, Clear & Personal
A great pitch is warm, friendly, and personalised.
Tell the hotel:
- Why you love them
- Why their property fits your brand
- What you can offer during your stay
- What kind of deliverables they would receive
Your email doesn’t need to be long — hotels are busy. A few well-written paragraphs are enough to get attention.
5) Deliverables that Hotels Value
Hotels want content that helps potential guests imagine themselves there. The most valuable deliverables are often:
- Hero shots: pools, rooms, dining experiences
- Family moments: kids exploring, relaxed mornings, playful memories
- Practical inclusions: breakfasts, amenities, activities
Keep your shot list simple and family-friendly. You’re not filming a commercial — you’re capturing an experience.
6) Usage Rights, Licensing, and Deliverable Clarity
Always clarify the basics before arriving:
- What content you’re delivering
- How the hotel can use your content
- Whether additional usage requires extra payment
Even just confirming these in an email helps avoid any misunderstandings later.
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Download my free Influencer Starter Kit for Mums.
It’s a fillable roadmap to help you define your brand, plan content, and build your first pitch. If you want, the kit also has a paid, upgraded version with templates and swipe files.
7) Creating With Kids (Realistic & Honest)
Travelling with children is beautiful — but real.
Hotels appreciate authenticity, so don’t feel pressured to create the “perfect” moment.
Tips:
- Capture moments when everyone is naturally happy
- Keep shoots short
- Prioritise your family’s enjoyment over content
Remember: you’re not just creating content — you’re making memories.
8) Measuring Your Impact
Hotels love to see the results of your stay:
- Story views
- Post saves
- Blog clicks
- Any travel inquiries you receive
Sharing a simple follow-up email strengthens relationships and opens the door for future stays.
9) Pricing & Scenarios (Simple Overview)
Some hotels offer:
- Complimentary stays
- Discounted rates
- Paid partnerships
- Hosting in exchange for content
You don’t need to price out a full rate card publicly — start with what feels fair and build from there as your experience grows.
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10) If You’re Pivoting Niches (Lifestyle → Travel)
Leaning into travel content with your family?
Start gently:
- Share more local adventures
- Post weekends away
- Start a travel highlight or board
- Create a couple of travel-focused blog posts
This signals to hotels that travel is part of your brand’s direction.
11) Keep It Repeatable (Your Workflow)
A simple workflow helps you stay organised:
- Research the hotel
- Send a short pitch
- Confirm deliverables
- Capture your stay
- Share content
- Send your results
You don’t need a complicated system — consistency wins.
12) Create Templates That Save Time
Instead of writing everything from scratch, keep:
- A pitch template
- A shot list outline
- A simple deliverable checklist
(These are the kinds of templates included in Nat’s Influencer Starter Kit for Mums and her paid travel influencer guide.)
Hotel collaborations aren’t just about getting a “free stay.” They’re about creating meaningful family experiences, telling stories that inspire, and growing your brand in a way that feels aligned with your lifestyle.
With a clear brand, a simple pitch, and realistic deliverables, you’re already ahead of most creators.